Soundnoodle’s “BARRIOS” Wins CLIO Music Award
NEW YORK, N.Y. -- Soundnoodle’s “BARRIOS” running mix, developed for the NIKE We Run Mexico 2013 campaign, has won a Bronze award in the 2014 Inaugural CLIO Music medium.
The “BARRIOS” mix earned the Bronze CLIO Music Award for its use of Original Music in Innovative Media. Innovative Media includes work that utilizes advertising and marketing in a new, unique or especially creative manner. “BARRIOS” consisted of unique running anthems inspired by the neighborhoods of Mexico City. Soundnoodle created six original themes, tailored specifically to the six most represented neighborhoods of NIKE’s campaign.
The CLIO Awards launched CLIO Music, the newest addition to the global awards program, in its milestone 55th anniversary year. CLIO Music recognizes work that pushes creative boundaries and demonstrates ahead-of-the-curve thinking in music, including artist self-promotion, music marketing and brand collaborations as well as the use of music in advertising campaigns.
The CLIO Awards is one of the world’s most recognized awards competitions for advertising, design and communications. The CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. To this day, CLIO’s iconic statue is the most widely recognized and coveted symbol of the industry’s creative accomplishments.
Soundnoodle is a project based music firm providing innovative ideas and original compositions, based in Austin, TX and San Diego, CA. Its made-to-order music has served award-winning media in branding, broadcast and film.
The “BARRIOS” running mix, which was circulated throughout the barrios of Mexico City during the We Run campaign, can be found at Soundnoodle.com/WeRun.