KUTX | Sonic Branding
We designed the sonic strategy for a leading public radio station in Austin. KUTX splintered from the already established KUT in early 2013. We wanted to cultivate a new identity while retaining longtime listeners. In order to reach the Austin community, we focused on the city's music-rich culture. KUTX serves musicians, artists, and its patrons; it's the Austin Music Experience.
Sound Strategy: Soundnoodle
Exec. Producers: David Brown, Matt Reilly, Art Levy