KUTX | Sonic Branding

We designed the sonic strategy for a leading public radio station in Austin. KUTX splintered from the already established KUT in early 2013. We wanted to cultivate a new identity while retaining longtime listeners. In order to reach the Austin community, we focused on the city's music-rich culture. KUTX serves musicians, artists, and its patrons; it's the Austin Music Experience.

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Project Credits

Sound Strategy: Soundnoodle

Exec. Producers: David Brown, Matt Reilly, Art Levy